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Goodness Report by Toms of Maine

The company measures, and reports to consumers, its 'green' mission.

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By: Jamie Matusow

Editor-in-Chief

Tom’s of Maine has created a Goodness Report, in an effort to share with cosumers the company’s relationship with ingredients, packaging, waste, water, energy and community.

The report features benchmarking completed in 2011, an update on projects supported in recent years, and a goals tracker for 2015 and beyond. It also invites consumers to prioritize which goodness area matters most to them.

“Our company has been dedicated to human, healthy and environmental goodness since we were founded 43 years ago,” said Tom O’Brien, CEO, Tom’s of Maine. “This report is one way we’re trying to increase awareness around what we do, and it’s an invitation for others to tell us which key goodness area we should focus on most to make a lasting, positive impact.”

O’Brien says that for many years, Tom’s of Maine has had this information on its website, but the brand has learned that consumers want even more information.

“The Goodness Report is a new way to tell the Tom’s of Maine story and its values-based business practices, but with more examples and detail than we’ve had in the past. We’re challenging ourselves to take on greater accountability with goal-setting and plans to address obstacles that get in our way,” O’Brien explains.


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